Episode 21: Behind the Scenes with Aiesha Beasley: Arizona’s Storyteller
Episode Summary:
Step into the vibrant world of Aiesha Beasley as she shares her journey as a renowned content creator in Arizona. From collaborating with major brands like Verizon and Hyundai to uncovering hidden gems in the state, Aiesha's passion for showcasing local businesses is contagious. Join hosts Jen and Gordon as they delve into Aiesha's creative process, her mindful approach to brand partnerships, and her secrets to maintaining balance in a fast-paced digital world. Discover the power of biohacking and cold therapy, along with Aiesha's refreshing take on cannabis culture and self-care. With insights on manifestation, habit formation, and the art of authentic storytelling, this episode promises inspiration and practical tips for anyone seeking to elevate their online presence and nurture their well-being. Tune in for a dynamic conversation filled with laughter, wisdom, and a sprinkle of Arizona magic. Don't miss out on this energizing dose of The Plant.Body.Soul. podcast!
Show Notes:
Segment 1: Introducing Aiesha Beasley
Timestamp: [00:01:12 - 00:02:16]
Aiesha Beasley, creator of Arizona Places on Instagram, joins hosts Jen and Gordon.
Aiesha shares her journey from working at H&M to becoming a full-time content creator.
Transitioning from retail to content creation, Aiesha discusses her passion for Arizona adventures.
Segment 2: From Retail to Content Creation
Timestamp: [00:02:27 - 00:03:56]
Aiesha discusses her 11-year career at H&M and her passion for fashion.
She recalls discovering content creation through Tumblr and early blogging experiences.
The evolution of Aiesha's creative journey and her decision to focus on Arizona Places.
Segment 3: The Birth of Arizona Places
Timestamp: [00:06:28 - 00:10:00]
Aiesha's decision to start Arizona Places on Instagram.
She discusses the unexpected viral success of her TikTok videos.
The organic growth and development of Arizona Places as a platform for showcasing local businesses.
Segment 4: Aiesha's Creative Process
Timestamp: [00:10:24 - 00:12:40]
Aiesha discusses her selective approach to choosing businesses to feature on Arizona Places.
She emphasizes the importance of authenticity and alignment with brands.
Behind-the-scenes insights into Aiesha's filming process and aesthetic considerations.
Segment 5: Impact on Local Businesses
Timestamp: [00:12:48 - 00:14:04]
Tangible impacts of Arizona Places on local businesses are discussed, including increased foot traffic and brand visibility.
Aiesha explains her role in supporting and promoting businesses during challenging times.
She expresses gratitude for the opportunity to positively impact the local community.
Segment 6: Challenges and Rewards of Content Creation
Timestamp: [00:15:21 - 00:17:26]
Dealing with negativity and challenges as a content creator.
Developing resilience and thick skin in the face of criticism.
Navigating the complexities of online engagement and learning to resist the urge to engage with negative comments.
Segment 7: Challenges of Content Creation Career
Timestamp: [00:17:26 - 00:20:36]
Pressure to continuously pump out content and stay relevant.
Managing fluctuations in income and preparing for slow months.
Balancing the demands of content creation with personal life and relationships.
Segment 8: Finding Work-Life Balance
Timestamp: [00:20:38 - 00:24:00]
Struggles with disconnecting from social media and finding balance.
Implementing routines to manage work time and personal time effectively.
Importance of batching content creation tasks to maintain work-life balance.
Segment 9: Adapting to Platform Changes
Timestamp: [00:24:01 - 00:32:04]
Aiesha discusses being active across multiple platforms including Instagram, TikTok, Pinterest, YouTube, and a blog.
Challenges and changes on TikTok, including the shift towards longer form content.
They hypothesize trends in social media and the potential resurgence of YouTube and longer video formats.
Segment 10: Embracing Long-Form Content
Timestamp: [00:32:07 - 00:32:59]
Long-form video content engagement discussed.
Importance of longer content for learning and engagement.
Comparisons to the success of podcasts for longer content consumption.
Segment 11: Influence of Arizona on Content Creation
Timestamp: [00:33:21 - 00:35:32]
Aiesha's connection to Arizona and its influence on her content.
Showcasing Arizona's landscapes and growth.
Impact of Aiesha's content on newcomers to Arizona.
Segment 12: Expanding Content Horizons
Timestamp: [00:35:32 - 00:36:48]
Aiesha's plans to diversify content beyond Arizona.
Emphasizing personal aspects of content creation.
Importance of audience connection through personal branding.
Segment 13: Effective Branding and Marketing Strategies
Timestamp: [00:36:51 - 00:38:24]
Establishing a niche and personal branding.
Importance of consistent messaging for brand recognition.
Advice for up-and-coming content creators on branding and posting frequency.
Segment 14: Advice for Aspiring Content Creators
Timestamp: [00:38:25 - 00:42:36]
Overcoming the challenge of starting content creation.
Evolution and improvement through consistent posting.
Transitioning from hobby to career mindset and the sacrifices involved.
Segment 15: Challenges of Brand Partnerships
Timestamp: [00:43:39 - 00:47:56]
Aiesha discusses the challenge of aligning business opportunities with personal values.
Reflecting on the importance of being selective with partnerships as her platform grows.
Exploring the evolution of decision-making from starting out as a creator to becoming more discerning.
Segment 16: Arizona Bucket List
Timestamp: [00:48:32 - 00:54:52]
Aiesha recommends lesser-known Arizona gems for visitors.
Segment 17: Plant. Body. Soul. Questions
Timestamp: 00:54:55 - 00:59:01
Aiesha reflects on her first experience getting high on cannabis at 18.
Gordon asks Aiesha what her favorite cannabis term is.
Aiesha shares her self care practices.
Segment 18: Closing Questions & Gratitude
Timestamp: [00:59:08 - 01:00:20]
Jen prompts Aiesha about her current reading list and habits.
Jen and Gordon Express gratitude to Aiesha for joining the podcast.
Social media channels are shared.
Jen reminds listeners of Friday Highday After Dark in April.
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