Episode 25: Social Hour: Behind the Scenes of Crafting Friday High Day After Dark

 
 

Episode Summary:

Discover an electrifying journey into the heart of cannabis culture with Friday Highday After Dark! Join Jen, Gordon, Tony and Tayla as they dive into the exciting world of cannabis events. In this episode, the team reveals how an event like Friday Highday After Dark comes together, from graphic design and social media promotion to event planning. Plus, unravel the power of partnerships in shaping the event landscape and elevating the industry to new heights. With ticket sales soaring and excitement building, this episode is your backstage pass to the hottest event in town. Tune in now and join the conversation!

Show Notes:

Segment 1: Introductions and Morning Preferences

  • [00:01:07 - 00:03:06]

  • Introduction of hosts Jen and Gordon along with team members Tony and Tayla.

  • Discussion on individual preferences regarding morning routines and sleep patterns.

Segment 2: Sleep Patterns and Aging

  • [00:03:06 - 00:05:43]

  • Reflections on changing sleep patterns with age, particularly among men and women.

  • Insights into the importance of adequate sleep for overall health and productivity.

Segment 3: Friday High Day After Dark Event

  • [00:05:43 - 00:10:30]

  • Announcement and discussion of the upcoming Friday Highday After Dark event.

  • Description of the event's evolution and previous experiences, including challenges and improvements.

Segment 4: Challenges in the Cannabis Industry for Women

  • [00:10:30 - 00:13:23]

  • Exploration of the unique challenges faced by women in the cannabis industry.

  • Discussion on experiences of sexualization, lack of representation in leadership roles, and gender disparities in marketing approaches.

Segment 5: Anticipation for Friday Highday After Dark Event

  • [00:13:27 - 00:20:07]

  • Discussion on anticipated aspects of the Friday Highday After Dark event, including music, wellness lounges, educational opportunities, and vendor offerings.

  • Highlighting the Cannakula Wellness Lounge as a space for relaxation, education, and interaction with vendors.

  • Excitement for live art demonstrations, massage therapy, meditative coloring, and the diverse range of vendors, including Travis Sabo and Mary Jane Art.

Segment 6: Ensuring Safety at Cannabis Events

  • [00:20:08 - 00:21:11]

  • Importance of providing EMS services at cannabis events to ensure attendee safety, especially for individuals who may overconsume.

  • Emphasizing the event's commitment to attendee well-being and the availability of various consumption options, including zero-proof cocktails and microdoses.

  • Discussion on responsible consumption practices and the availability of knowledgeable brand representatives to assist attendees.

Segment 7: Understanding and Navigating Cannabis Consumption Methods

  • [00:21:15 - 00:23:19]

  • Explanation of the Zenco vaporizer and its function in vaporizing both flower and concentrates.

  • Cautionary advice for attendees, particularly newcomers, to approach consumption with moderation and inquire about product potency and effects.

  • Discussion on the diversity of consumption options available at the event, including flower products, concentrates, edibles, and beverages.

Segment 8: Design Inspiration and Process for Event Graphics

  • [00:23:23 - 00:27:11]

  • Insights into the creative process and inspiration behind designing event graphics, drawing parallels to the aesthetic and ambiance of Burning Man.

  • Discussion on the importance of functional design in event posters and the influence of vintage print design on modern graphics.

  • Description of thematic elements incorporated into event graphics to create an immersive and memorable experience for attendees.

Segment 9: Behind the Scenes of Graphic Design

  • Timestamp: [00:27:12 - 00:29:55]

  • Tony's meticulous approach to graphic design for Friday Highday After Dark.

  • Labor of love in creating event artwork.

  • Importance of attention to detail in graphic design.

Segment 10: Ensuring a Memorable Guest Experience

  • Timestamp: [00:30:47 - 00:35:27]

  • Importance of guest experience in event planning.

  • Attention to details like venue, ventilation, food, and sound.

  • Continuous improvement based on feedback and observation.

Segment 11: Promotional Strategies for After Dark Events

  • Timestamp: [00:36:33 - 00:39:55]

  • Utilizing FOMO (Fear of Missing Out) to drive event attendance.

  • Leveraging content creation, real-time experiences, and interviews for promotion.

  • Challenges and strategies in advertising cannabis-related events on social media platforms.

Segment 12: Collaborations and Influencer Partnerships

  • Timestamp: [00:39:59 - 00:41:11]

  • Leveraging influencer networks to reach diverse audiences.

  • Collaborating with brands like Curaleaf to enhance event promotion.

  • Emphasis on inclusivity and appeal to a wide range of interests.

Segment 13: Culinary Delights and Speakeasy Surprises

  • Timestamp: [00:41:15 - 00:42:43]

  • Mouth-watering non-medicated food options available at the event, including tacos and fruity blended drinks.

  • Teasing the speakeasy experience with a surprise beverage partnership, adding an element of intrigue to the event.

Segment 14: Supporting Research and Non-Profit Initiatives

  • Timestamp: [00:42:48 - 00:44:39]

  • Partnering with Scottsdale Research Institute and Field to Healed to raise donations for essential research on substances like MDMA, LSD, and cannabis.

  • Highlighting the expensive nature of research and the need for community support to continue groundbreaking studies on PTSD and other conditions.

Segment 15: The Power of Partnerships in Event Success

  • Timestamp: [00:44:48 - 00:47:07]

  • Leveraging partnerships with organizations like Arizona NORML and brands to spread awareness, advocate for consumers, and ensure event success.

  • Emphasizing the importance of curated partnerships aligned with shared goals and values to elevate the event experience.

Segment 16: Ticketing Information and Event Promotion

  • Timestamp: [00:47:10 - 00:49:03]

  • Urging listeners to secure tickets promptly as early bird tickets have sold out and the event date approaches.

  • Providing multiple avenues for ticket purchase, including the official website, social media platforms, and Ticket Leap, ensuring accessibility for all interested attendees.

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Tony Jensen